Digital Farmer Platforms
Business Model Description
Invest in digital agricultural platforms for smallholder farmers including business-to-business (B2B) and business-to-consumer (B2C) platforms for agriculture e-commerce and procurement, market information systems for smart farming, and agriculture digital financial services; connecting farmers to input suppliers and potential customers while providing advanced agricultural statistical data and funding options to increase productivity and market access.
Expected Impact
Improve the efficiency, profitability and sustainability of agricultural production especially of smallholder farmers.
How is this information gathered?
Investment opportunities with potential to contribute to sustainable development are based on country-level SDG Investor Maps.
Disclaimer
UNDP, the Private Finance for the SDGs, and their affiliates (collectively “UNDP”) do not seek or solicit investment for programmes, projects, or opportunities described on this site (collectively “Programmes”) or any other Programmes, and nothing on this page should constitute a solicitation for investment. The actors listed on this site are not partners of UNDP, and their inclusion should not be construed as an endorsement or recommendation by UNDP for any relationship or investment.
The descriptions on this page are provided for informational purposes only. Only companies and enterprises that appear under the case study tab have been validated and vetted through UNDP programmes such as the Growth Stage Impact Ventures (GSIV), Business Call to Action (BCtA), or through other UN agencies. Even then, under no circumstances should their appearance on this website be construed as an endorsement for any relationship or investment. UNDP assumes no liability for investment losses directly or indirectly resulting from recommendations made, implied, or inferred by its research. Likewise, UNDP assumes no claim to investment gains directly or indirectly resulting from trading profits, investment management, or advisory fees obtained by following investment recommendations made, implied, or inferred by its research.
Investment involves risk, and all investments should be made with the supervision of a professional investment manager or advisor. The materials on the website are not an offer to sell or a solicitation of an offer to buy any investment, security, or commodity, nor shall any security be offered or sold to any person, in any jurisdiction in which such offer would be unlawful under the securities laws of such jurisdiction.
Country & Regions
- Eswatini: Shiselweni
- Eswatini: Lubombo
- Eswatini: Hhohho
- Eswatini: Manzini
Sector Classification
Food and Beverage
Development need
Eswatini is a food-deficit country, depending on imports for domestic demand (1). Total food imports reached 291,529 metric tons in 2020-21, declining by 20% due to interruptions in cross-border trade (29). 30% of the population is food insecure, with 70% involved in agriculture (3). Poor farming practices contribute to a 30-40% loss of annual produce (11).
Policy priority
Agriculture is identified as one of the five key growth sectors in the government's Strategic Roadmap (12). The key targets include eliminating hunger, halving poverty, strengthening value chains and develop a smallholder-led food economy (5), as well as import substitution and improved irrigation and infrastructure (3).
Gender inequalities and marginalization issues
Smallholder agriculture remains the backbone of rural livelihoods in Eswatini, with over 70% of the country’s people, 60% of whom are women, relying on subsistence and small-scale farming to support their livelihoods (6). Investments in agriculture is key to driving poverty alleviation and empower youth and women in rural areas (7).
Investment opportunities introduction
The government has proposed 21 projects worth E 5.362 billion (USD 352.7 million) for the agriculture sector in the Post Covid-19 Economic Recovery plan (3). Opportunities include improving water resource management, climate-smart agriculture, diversifying agricultural production, investing in pre- and post-harvest infrastructure and strengthening value chains.
Key bottlenecks introduction
Reoccurring droughts and flooding which is exacerbated by dependency on rainfed agriculture (3). A land tenure system that reduces security of smallholder farmers as a result of no land rights and encroachment of settlements and a lack of appropriate financing for smallholder farmers to afford basic inputs (6).
Food and Agriculture
Development need
Agricultural productivity has decreased contributing to only 9% of GDP (2) due to dependency on rainfed agriculture and restricted access to technology and financing (5,8). Majority of infrastructure is owned by large scale farmers limiting access to value chains and infrastructure for smallholder farmers (4, 6, 7).
Policy Priority
The Swaziland National Agricultural Investment Plan (SNAIP) prioritizes investments to enhance agricultural productivity and climate resilience (4). Diversifying agricultural production for advancing sustainable livelihoods is also emphasized by the Zero Hunger Strategic Review and the Strategy for Sustainable Development and Inclusive Growth (SSDIG) (7, 8).
Gender inequalities and marginalization issues
Despite women making up 70% of agriculture labor force in Eswatini, gender inequality persists with women lacking access to land ownership, financing, inputs and means of production (6, 4). Agriculture development could reduce poverty as many rural households depend on it to support their livelihoods.
Investment opportunities introduction
Projects listed in the Covid-19 recovery plan include investing in climate-smart agriculture techniques and infrastructure and diversifying agriculture to include more high value- and drought tolerant crops (11). Investing in agro-processing and strengthening the value chain can minimize waste and develop smallholder farmers (4).
Key bottlenecks introduction
Persistent and reoccurring droughts prevent rain-fed farmers from producing sufficiently. High cost of agricultural inputs and a lack of financing opportunities restrict smallholder farmers from upscaling their operations, access to markets and diversification of value chains.
Agricultural Products
Pipeline Opportunity
Digital Farmer Platforms
Invest in digital agricultural platforms for smallholder farmers including business-to-business (B2B) and business-to-consumer (B2C) platforms for agriculture e-commerce and procurement, market information systems for smart farming, and agriculture digital financial services; connecting farmers to input suppliers and potential customers while providing advanced agricultural statistical data and funding options to increase productivity and market access.
Business Case
Market Size and Environment
812,000 smallholder farmers in Eswatini
70% of Eswatini's population, 812,000 people, is involved in smallholder farming (6), who would benefit from digital farmer platforms.
Digital services that support African smallholder farmers remains untapped, and it could be worth more than USD 2.26 billion across the continent (23).
Indicative Return
20% - 25%
According to benchmark investments in digital farmer platforms in Kenya, investments are expected to generate an IRR of 20-25% (28).
Investment Timeframe
Short Term (0–5 years)
Investments are short term and cash flow takes place in less than 5 years as the model is subscription-based. An agri-fintech venture operating in Eswatini expected to generate return after 2 years of operation (16).
Ticket Size
< USD 500,000
Market Risks & Scale Obstacles
Business - Business Model Unproven
Market - Volatile
Business - Supply Chain Constraints
Impact Case
Sustainable Development Need
General levels of productivity of smallholder farmers and in the agriculture sector have decreased as a result of a lack of data, high cost of inputs and restricted access to credit (7, 22).
Smallholder farmers lack access to financial services as a result of requirements of collateral by financial institutions. Data gathering and utilization allows farmers to use data as collateral and increase accessibility to finance (16, 17, 22).
Smallholder farmers lack necessary information and data about soil conditions, harvesting practices and market prices (17) hindering productivity and output levels.
Gender & Marginalisation
70% of Eswatini's population, most substantial among rural poor women, rely on subsistence farming to support their livelihoods and do not generate any significant income from agriculture because of data shortages and capacity constraints (6, 22).
Approximately 79% of Eswatini’s rural population depends on agriculture, but they require support through capacity building, data management and financing to produce more effectively and commercialize and scale up their operations (6, 16).
Expected Development Outcome
Integrating smallholder farmers to input providers, consumers and providing important data through digital data platforms enhances their productivity (13, 16), supporting their livelihoods.
Efficient use of localized data systems through digital data platforms improves productivity and cost effectiveness of agriculture (16).
Digital solutions allow smallholder farmers to connect with suppliers of equipment and input suppliers, logistics service providers, and improves capacity building efforts and communications between extension officers and farmers (16, 22).
Gender & Marginalisation
Digital farmer platforms empower marginalized communities living in rural areas by optimizing their agricultural practices (16).
Connecting farmers directly to suppliers of inputs and markets through digital farmer platforms empowers farmers to choose the best and most profitable available options, especially for low-income farmers in rural areas that live far away from suppliers and relevant markets (22).
Reduced logistics bottlenecks and lower use of external outputs to sell products to the market, through digital farmer platforms, reduces the required time spent on market access, which will enable smallholder farmers and women-headed households to focus more on chores (22).
Primary SDGs addressed
2.3.2 Average income of small-scale food producers, by sex and indigenous status
2.4.1 Proportion of agricultural area under productive and sustainable agriculture
N/A
N/A
The Government aims to double agricultural productivity and the income of small-scale farmers by 2030 (1).
N/A
1.1.1 Proportion of the population living below the international poverty line by sex, age, employment status and geographic location (urban/rural)
29.2% (2016) (31)
Reduce percentage of people living in poverty from 58.9% to at least 54% by 2021 (20).
9.b.1 Proportion of medium and high-tech industry value added in total value added
2.23% (31).
N/A
Secondary SDGs addressed
Directly impacted stakeholders
People
Gender inequality and/or marginalization
Planet
Corporates
Public sector
Indirectly impacted stakeholders
People
Gender inequality and/or marginalization
Planet
Outcome Risks
High costs of digital technologies, and gaps in access to internet, may exclude smallholder farmers with limited connectivity and exacerbate inequalities in agricultural production.
Impact Risks
Improved efficiency and automation may decrease demand for labor in the agricultural sector, failing to advance the contribution of the sector to national employment (20), and overall limiting the expected impact.
Smallholder farmers may lack the necessary know-how for uptake and utilization of the digital farmer platforms (16), which may reduce the impact especially for those most in need.
Impact Classification
What
Digital farmer platforms integrate smallholder farmers into agricultural markets, and improves the efficiency, profitability and sustainability of agricultural production.
Who
Smallholder farmers and agri-businesses benefit from increased agricultural productivity and dissemination of data relevant to the sector, and the planet enjoys efficient use of natural resources through digital farmer platforms.
Risk
While the model of digital farmer platforms is proven, labour demand implications and preparedness of smallholder farmers requires attention.
How Much
Digital farmer platforms support 70% of Eswatini's population, which are 812,000 people involved in smallholder farming (6).
Impact Thesis
Improve the efficiency, profitability and sustainability of agricultural production especially of smallholder farmers.
Enabling Environment
Policy Environment
Ministry Of Agriculture Strategic Plan, 2018- 2023: The commercialization of smallholder agriculture is highlighted as a key strategy, which includes the creation of a livestock trader's platform for knowledge sharing (5).
Swaziland National Agricultural Investment Plan (SNAIP), 2015: Highlights the need to improve smallholder productivity, efficiency of resource use and market access, all of which could be addressed through digital farmer solutions (4).
Kingdom of Eswatini Strategic Road Map, 2019-2022: Lists ICT as one of the five key growth sectors, tied to the medium term policy goal of supporting smallholder farmers through capacity development to move to commercial farming (12).
Eswatini National Cybersecurity Strategy, 2020-2025: Recognizes ICT as a key enabler for social and economic development, and supports this transformation by ensuring cybersecurity becomes an integral consideration in programs that enable digital transformation, including digital farmer platforms (25).
Financial Environment
Financial incentives: The African Development Bank (AfDB) approved an equity investment pool of EUR 10.5 million towards the first close of the Janngo Start-Up Fund, a pan-African tech start-up fund focusing on agribusiness, financial services, education and healthcare (30).
Fiscal incentives: Agribusiness is among the sectors applicable for the Developmental Approval Order (DAO), a corporate tax incentive for companies contributing to the country's development including a 10% corporate tax rate for 10 years and an exemption from withholding taxes on dividends, including for digital farmer platforms (22).
Regulatory Environment
Commercialization of Agriculture Land Bill, 2019: Aims to increase the number of farmers with formal ownership and titles of the land for advancing commercial agriculture (22).
Computer Crime and Cybercrime Bill, 2017: Criminalizes offences involving computers and network related crimes; the bill awaits validation by stakeholders (26).
Eswatini Communications Commission Act, 2013: Asserts that the processing, collection, use, and disclosure of information concerning a legal person can only be done with the specific consent of the data subject (27).
Marketplace Participants
Private Sector
eSus Farm, Dimension Data, Royal Eswatini Sugar Corporation, MTN, Swazi Mobile, Sanlam.
Government
Ministry of Agriculture, Ministry of ICT, Ministry of Commerce, Industry and Trade, National Agricultural Marketing Board (NAMBoard), Eswatini Water and Agricultural Development Enterprise (ESWADE), National Maize Corporation.
Multilaterals
Food and Agriculture Organization (FAO), European Union (EU), World Bank Group (WBG).
Non-Profit
Eswatini National Agricultural Union (ENAU), Africa Co-operative Action Trust (ACAT), Eswatini College of Technology, TechnoServe.
Target Locations
Eswatini: Shiselweni
Eswatini: Lubombo
Eswatini: Hhohho
Eswatini: Manzini
References
- (1) Ministry of Economic Planning and Development. 2019. The Kingdom of Eswatini Voluntary National Review. https://sustainabledevelopment.un.org/content/documents/24651Eswatini_VNR_Final_Report.pdf
- (2) Finmark Trust. 2020. Financial Inclusion Refresh. https://finmark.org.za/system/documents/files/000/000/391/original/Eswatini_Financial_Inclusion_Refresh.pdf?1614849476
- (3) Government of Eswatini. 2020. Post COVID-19 Kingdom of Eswatini Economic Recovery Plan. http://www.gov.sz/images/CORONA/FINAL-POST-COVID-19-ECONOMIC-RECOVERY-PLAN-ESWATINI-14082020_compressed.pdf
- (4) Ministry of Agriculture. 2015-2025 Swaziland National Agricultural Investment Plan (SNAIP). http://www.gov.sz/images/MOAG/SWAZILAND-NATIONAL-AGRICULTURE-INVESTMENT-PLAN-SNAIP.pdf
- (5) Ministry Of Agriculture. 2018- 2023. Ministry Of Agriculture Strategic Plan. http://www.dairyboard.co.sz/images/MOA%20STRATEGIC%20PLAN_WP_2020.pdf
- (6) World Food Programme (WFP). 2020-2024. Eswatini country strategic plan. https://docs.wfp.org/api/documents/WFP-0000108645/download/?_ga=2.10006454.280993457.1629980379-1623016762.1629980379
- (7) Ministry of Economic Planning and Development. 2020. The Eswatini Zero Hunger Strategic Review. https://docs.wfp.org/api/documents/WFP-0000111397/download/?_ga=2.179858791.2122312585.1630921482-428469450.1630921482
- (8) Ministry of Economic Planning and Development. 2017. The Strategy for Sustainable Development and Inclusive Growth (SSDIG)
- (9) EUROPEAID. 2016. Final Detailed Report: Strategic Environmental Assessment Of The 11th EDF Programme’s Focal Sector Agriculture In Swaziland
- (10) Inter Press Services Nes Agency. Climate-Smart Agriculture means More Time for Eswatini Women Farmers. http://www.ipsnews.net/2020/02/climate-smart-agriculture-means-time-eswatini-women-farmers/
- (11) World Food Programme. Eswatini country strategic plan (2020–2024). 2020 https://docs.wfp.org/api/documents/WFP-0000108645/download/?_ga=2.10006454.280993457.1629980379-1623016762.1629980379
- (12) Government of Eswatini. May 2019. The Kingdom of Eswatini Strategic Road Map: 2019-2022. http://www.gov.sz/images/CabinetMinisters/STRATEGIC-ROADMAP-2018-2023---MAY-2019.pdf
- (13) eSus Farm. 2022. Company Website. https://esusfarm.africa/home
- (14) Namboard. 2022. Company Website (Services). http://namboard.co.sz/services
- (15) Dimension Data. 2022. Company Website. https://www.dimensiondata.com/en-gb/insights/blogs/nurturing-green-shoots-in-agriculture-with/
- (16) UNDP Stakeholder Interview Consultation with ESusFarm, November 2021.
- (17) UNDP Stakeholder Interview in Eswatini with Paul Vilane. 2020
- (18) United Nations Sustainable Development Cooperation Framework for Eswatini, 2021-2025
- (19) Ministry of Economic Planning and Development. 2019. The Kingdom of Eswatini Voluntary National Review. https://sustainabledevelopment.un.org/content/documents/24651Eswatini_VNR_Final_Report.pdf
- (20) ESWADE. 2021. The High Value Crop and Horticulture Project (HVCHP). https://www.eswade.co.sz/case-categories/the-high-value-crop-and-horticulture-project-hvchp/
- (21) OECD. 2022. New technologies and digitalization are transforming agriculture and offering new opportunities to improve policy. https://undp-my.sharepoint.com/:x:/r/personal/yasemin_bitlis_undp_org/_layouts/15/Doc.aspx?sourcedoc=%7BD3A1CCC8-F837-4214-A9CC-658D316B9F54%7D&file=SDG%20Investor%20Map_Eswatini.xlsx&action=default&mobileredirect=true&cid=3545f120-d51e-486e-99be-11156775bb34
- (22) FinMark Trust. 2021. Agricultural Finance Scoping. https://finmark.org.za/system/documents/files/000/000/511/original/FMT_SADC_FI_Agriculture_eSwatini.pdf?1629903465
- (23) Eswatini Farming. 2021. Digitization to revolutionize farming and agriculture. https://eswatinifarming.com/digitisation-to-revolutionize-farming-and-agriculture/
- (24) Business Eswatini. 2019. A Practical Guide to Doing Business in Eswatini. https://www.hcimbabane.gov.in/docs/Booklet%20from%20Business%20Eswatini.pdf
- (25) Kingdom of Eswatini. 2020. Eswatini National Cybersecurity Strategy (NCS) 2025. https://www.itu.int/en/ITU-D/Cybersecurity/Documents/National_Strategies_Repository/Eswatini%20NCS%202020.pdf
- (26) Council of Europe. Eswatini Cybercrime Policies/Strategies. https://www.coe.int/en/web/octopus/country-wiki-ap/-/asset_publisher/CmDb7M4RGb4Z/content/swaziland/pop_up?_101_INSTANCE_CmDb7M4RGb4Z_viewMode=print&_101_INSTANCE_CmDb7M4RGb4Z_languageId=en_GB
- (27) Data Guidance Regulatory Research Software. July 2021. Eswatini Governing Texts. https://www.dataguidance.com/notes/eswatini-data-protection-overview
- (28) Alliance for a Green Revolution in Africa. 2019. The Agribusiness Deal Room at the 2019 African Green Revolution Forum (AGRF). https://agrf.org/dealroom/wp-content/uploads/2020/07/Agribusiness-Deal_Room-AGRF-booklet_020919.pdf
- (29) National Agricultural Marketing Board. 2021. Imports of Scheduled Agricultural Products
- (30) African Development Bank Group. December, 2021. African Development Bank Group Board approves €10.5 million pooled investment in tech start-up fund to boost innovation across sub-Saharan Africa. https://www.afdb.org/en/news-and-events/press-releases/african-development-bank-group-board-approves-eu105-million-pooled-investment-tech-start-fund-boost-innovation-across-sub-saharan-africa-48249
- (31) United Nations Department of Economic and Social Affairs. SDG Indicators, 2022. https://unstats.un.org/sdgs/UNSDG/IndDatabasePage